Tuesday, July 19, 2011

Open Letter to Nickelodeon

July 19th, 2011

To Whom it May Concern:

This letter is in regards to your tv programming, not your website. If this is not the place to address this, please either forward this complaint to the tv programming department, or let me know where I can send this letter so that it reaches the correct persons.
I am a father of four, who is trying to teach my children personal responsibility and also teaching them to live a moral life where they practice abstinence before marriage, and complete fidelity after. I have always assumed that I can trust Nickelodeon to provide wholesome programming for my 8, 6, and 4 year old chihldren. Over the past few months, I have noticed a steady decline in the quality of the programming on the Nickelodeon channel. My children like to watch iCarly, SpongeBob, Big Time Rush, Victorious, and a few other programs. I have been increasingly disturbed with the subject matter on iCarly, Victorious, and Big Time Rush. It is constantly about kissing, dating, love, and more later-teen material. I understand that these shows are more geared towards the tween groups and teenagers, so I have decided to not allow my children to watch those shows. On Sunday, July 17th, my children were watchin "The Fairly Odd Movie" and I walked into the room and was appauled at what I saw. A commercial from www.jamster.com came on where it encouraged children to text their name and their "partner's" name to a given number to receive their "perfect baby name". At that point I was beside myself. I would expect that commercial to play on an adult pay-per-view station, not Nickelodeon. I am disgusted by your choice of advertisement to small children who are impressionable. You are advertising promiscuity to 8 year old children. I will no longer support your station. I am blocking it from the channels that my kids are able to watch, and will be sharing this everyone that I know of this occurance via online social networking so that more parents are aware of what your station is promoting. I cannot support a station that is promoting sexual activity to young children, and I will warn all other parents that I come in contact with about what I have seen. You may be a subsidiary of MTV, but you are also a station geared towards children, not adults. I for one am completely disappointed in most of the subject matter that I see on your station with the exception of a very few shows. I hope that you will reconsider your audience and your responsibility to provide age-appropriate programming and advertisement in the future. Until that happens, you have lost a customer.


Barry R. Zundel
Father of four young children.